As we do not display the artist at any pint of this video I will show the characters image as a representation of the artist. The only point where we present the artist is when showing the artists personal symbol which is the Avicii. This is used a way of promoting themselves and the artists album as the sign appear on the front cover of the album. Also if the audience like this video then they will remember the artists logo and therefore research into more of their music videos and songs. Other than this the artist is not going to be represented in this video as we are using a narrative and concept based techniques for the overall video. We chose not to do this as the audience can relate to the characters more as they are normal people where as the artist would represent themselves as better than the audience.
Both of the characters in our music video will be represented wearing jeans, a t-shirt and trainers. This will represent the partying or ravers lifestyle. In the first scene they will be seen looking very scruffy after sleeping rough and being hungover. This will be able to relate to the audience as this experience is very familiar to some of them. However, it also represents an ideology of this partying lifestyle that not a majority of our target audience get to experience. Also this is conventional to the music genre as many artists who want to show a concept, use 'normal' people who are not superior to the audience, as the characters in order to relate to the audience. They therefore wear normal clothes such as jeans or chinos.
This demonstrates some planning techniques. You have started to consider the style of clothing that you would like to include within your music video and the effect it will create. But you also need to consider the locations that you will be using and if the clothing will match?
ReplyDeleteNow you need to focus on the conventions of dance in further detail and also aim to include images to support the points that you have made.