Cinematography for Music video

The purpose of cinematography is to help add to the effect that we are trying to create. This is different when trying to show a concept, narrative or performance technique. For example when showing a performance scene, we will use a certain shot such as a mid shot. This might be to show the characters/artist dancing and focus the scene on them. Also, cinematography is used to provoke the emotions of the audience. This could be using a hand held shot in order to give the audience the point of view from being in the scene. This makes it more relatable and interesting for the audience as they feel like they are in the music video.

One camera shot that we will be using is a panning shot of the sights over the river Thames in London. The purpose of this is for the audience to establish the scene of of the opening to our music video. We will show all the famous landmarks such as the London Eye, The Gherkin and London Bridge, which will be recognisable to the audience and they will therefore know where the scene is set. They will therefore be grasped by the video immediately as they can identify this eye catching scenery and they can relate to it. This is conventional to the dance genre as the music has not yet started at this point and many dance artists show a scene before the start of the music.

Another camera shot that we will be using is a low angle shot, to show the busy workers walking around the streets of London. This will be of their lower half, to show a representation of the fact that busy people are going to work in the morning. This will relate to the fact that the characters are waking up after the partying night before and show their surroundings. This is conventional as many artists such as .... use this show small parts of the scene so that the audience can work out where it is being held. The audience will relate to this as they know what its like going to work in the morning and the early feel that this scene is portraying.

The next camera shot that we will be using is a close up of an alcoholic beverage dripping from a bench onto the floor. This is immediately before the viewer sees the main characters laying on the bench. This will represent the partying lifestyle and the audience will immediately identify that the characters have been out partying the night before and that they are waking up. This is conventional to a dance video as they often involve the partying lifestyle amongst youths and the fact that drinking is seen as a culture and as cool.

The final camera shot that we will be using is a mid shot of the two characters sitting on the bench when they wake up in the morning. This is so that the audience can finally be introduced to them as they wouldn't have seen them before.