Planning lighting and colour

Lighting and colours are important within a music video as they are used to provoke a certain emotion or create a certain effect on the audience so that they can relate to it and it is entertaining. Colour filters can be used to create a certain scene. This can be to show a scene from a certain date i.e. a smoky scene for a 60's scene. Also it can show the emotions that the artist is feeling. For example having a red filter shows that the character or artist is angry. This can relate to the lyrics, as it shows that they are angry about what they are talking about. The lighting can also represent emotions of the artists or if it is a performance-based then video it can represent what is happening in a scene. For example high-key lighting can show a happy scene in a park.

The colors we are aiming to use throughout the music video vary. Colors within the London scenes will simply this creates a more genuine effect which the audience can relate to as London is a very recognisable place due to the famous landmarks. We will also use colors during the party scene such as a green a pink flashing filter as these are the colors which our infinity symbol has and they will enhance the party scene experience for the audience. These are also bright, fun colors which would have a positive effect on the audience. These colors are often not seen in the dance genre and are therefore unconventional. However as the are unique, the audience will be able to recognise our own colors representing our artist. This will create awareness for Infinity. 

The first style of lighting we will include is natural lighting. We will use this style of lighting when our characters are waking up in London and finding their way home. This is so the setting looks realistic as they are waking up in the morning and we will film this scene at that time. This also contrasts to the pitch black scene party scene representing a good and bad place. The audience will be able to capture our story line due to this as the difference in light in the settings shows how the characters are waking up after the night before. Natural lighting of the sun rising will inform the audience that it is morning and the boys are waking up from falling asleep in the city. This lighting is not conventional to the dance genre as usually low key lighting is constantly used to represent the club scene throughout or artificial lighting such as lasers. Therefore we will be challenging these conventions slightly by using this type of lighting. However, it must be used to show our narrative. 

Another style of lighting that we will use will be low-key lighting. We are using this style of lighting as it portrays the party scene which will be the main bulk of the music video. This will therefore allow us to follow conventions of the dance genre as low key lighting represents the party scene as it creates a more vibrate, intimate atmosphere for the people involved. This will show friends socially enjoying themselves, which the audience will relate to. This will also connect the audience with the artists as they will see them enjoying themselves and want to do the same. Also it will be be more personal to the audience as they can relate to the artist. This will help to build a relationship between the two, which is good as it the artists are new and have to build a relationship in order to be successful. We will also use low key lighting at the end of the music video when the two characters split to go to their homes. The character who lives in a dirty, empty council flat (Me) will have the dark lighting. This will represent the life that this character has with no responsibility such as a family or ambitions such as a job. We will do this by darkening the contrast on Final Cut Express. This contrasts with the other character George, who has a big house, family and job. He has high-key lighting to show this positive lifestyle. Therefore the lighting will help build our concept that family and a job is more important than purely partying and having a good time. Although this low key lighting is unconventional as it is usually used for an enjoyable party scene, it still indicates our concept massively and allows the audience to understand the meaning behind the lyrics and visuals. We also want the audience to feel sorry for my character as I have nothing in terms of family and a job.